- Event Concept and Design
One of the most important aspects of any event is to have a compelling creative concept and striking design. We have the creative flair to help develop your theme, event concept and physical layout. Working closely with each client, we work through the design process to collectively develop a unique concept and theme that will excite the audience and add to the overall experience. The event design needs to reflect the brand of the company and the content of the messaging. Once the theme has been developed we work to leverage that theme throughout all aspects of the event from the set design, lighting, PowerPoint graphics, multimedia & video production, room décor and the food & beverage selections.
- Production and Logistics Coordination
Every event requires detailed event management to coordinate all of the various vendors, suppliers, creative and technical teams and the venue. Our expertise in detailed event management is one of the components that set us apart. We start by developing the floor plans, stage renders, load-in schedule, and the event agenda. We meet with all vendors prior to the event and coordinate production meetings to ensure all suppliers are working in conjunction with one another. Our detailed event manuals helps track all aspects of the planning and execution. Our clients are always an integral part of critical decision making. We keep our clients in the loop with all aspects of the event planning and ensure they have the same detailed information as all the event suppliers. Effective event management means having all details organized and documented long before the load-in begins. Our crews always show-up prepared and are always guided by experienced on-site supervision. .
- AV Coordination and Management
Direct Impact Media has full event management expertise as well as a solid background in production. In addition to creating the video, multimedia and graphic content we coordinate all of the A/V suppliers including audio visual staging, set design & creation, lighting, sound, teleprompter, simultaneous translation, video conferencing…whatever the production requirements are, we will organize them. We always use the very best production suppliers and we make sure each vendor is part of the integrated planning process so that they know the objectives we are trying to achieve.
- Multimedia Creation and Consultation
Direct Impact Media has edge when it comes to creating compelling, creative and effective multimedia and video content. President and founder, Bruce Hitchen has over 20 years experience working in corporate communications and has experience as a corporate photographer, video producer, multi-image producer and speaker support graphic coordinator. Multimedia is any project that requires pulling together a variety of sources into one cohesive presentation. This could be a website, a video project that utilizes existing photography and a variety of video and graphic source material, computer based presentations, flash animations, the list goes on. We have created inspiring content in all of these various mediums. Most importantly, we will work with you to identify the audience, objectives and delivery method to determine the medium that best meets your needs.
- Set Design and Room Layout
We work closely with each client to determine how the set design and room décor can support and enhance the theme of the event. A well designed set gives the event a high-end feel making participants sit up and take notice. When guests walk into a corporate business meeting or an awards presentation, the way they perceive the event has a great impact on the importance they place upon the content. If it is well thought out, the lighting is appropriate, the screens are large enough and well placed and if the décor and stage design enhances the look and mood of the event then it is much easier to achieve your business objectives. Even when budgets are lean, a simple stage design utilizing pre-built set elements along with some simple signage and lighting effects will make the event come alive. Our event proposals always include CAD floor plans, 3D renderings and scale room drawings to ensure the look and feel has been well thought out and communicated to the client.
- Technical Direction
Technical direction is a term used in the event business but its meaning is sometimes confusing. Wikipedia defines the term ‘Technical Director’ or ‘TD’ as, “the most senior technical person within a theatrical company or television studio. This person usually possesses the highest level of competence in a specific technical field and may be recognized as an expert in that industry. The technical director provides technical direction on business decisions and in the execution of specific projects.”
In the event business, a technical director is the person who directs the actions of all the various technicians responsible for executing the show. This means that during the show the technical director gives cues to the crew for lighting, sound, video playback, live video cameras and entertainment. We always ensure the highest level of professionalism in our technical direction. It is critical that someone is assigned to this task and that they have experience with large complex shows. An experienced technical director ensures everything happens when and how it is supposed to. The TD will plan a detailed event call sheet and distribute it to the crew, often having one-on-one meetings with the each department head prior to the show to ensure they are aware of the critical show components that have to happen as planned.
- Presentation Design and Creation
We can design and create the presentation material for your event. Whether it is a PowerPoint presentation for a business meeting, a video production for an awards show or a multimedia production for a tradeshow kiosk, we have the experience to determine the best medium to achieve your objectives. We can write, produce, and mange the production from beginning to end. With our in-house facilities for graphics creation and video editing, we can give every element of your show a coordinated look and feel. All of the components should look like they are part of the overall event design, the PowerPoint should have the same or similar elements in the design as the video, title treatments should be consistent, and name straps for live video should also incorporate that look and feel. When all of these things come together the result is an event experience that attendees will remember, the content will resonate and objectives will be achieved whether the objectives are to educate, motivate, recognize or to raise funds for a worthy cause.
- Video Production
Video is a very powerful medium for marketing, education, motivation and persuading an audience. Video has been widely recognized as one of the most persuasive mediums and has a proven ability to improve retention over other forms of communications. With the ability to visually communicate complex or detailed information in a short period of time a video can very effectively deliver your message. It has the ability to bring people together, delivering product information, organizational change, company testimonials, employee training, corporate recruitment and much more.
We have over 20 year experience producing a full range of video communications. From simple testimonials for the web to fully scripted dramatic productions, we will make sure each production meets its business objectives. A video production must be well produced to the quality people expect from watching TV. Good planning, scripting, shooting, sound, lighting along with creative editing and packaging are the factors that make the difference between a quality production and one that people don’t take seriously . We understand that a successful project means all of these elements must be of the highest quality but that the project objectives must the guiding factors in how the video will be produced.
- Videoconferencing
Videoconferencing is very effective at bringing together a large number of people across a diverse geographic area. It is a valuable tool for communicating time sensitive information to a large number of people simultaneously. Organizational announcements, training, sales meetings and corporate employee broadcasts are just some of the events where a live video conference makes sense. Video broadcasts usually involve connecting a number of venues together to have an interactive meeting. This is not difficult when the venues are small conference rooms with dedicated videoconference equipment but when you want to pull together an audience of hundreds of people in a series of large hotel ballrooms then detailed planning and technical know-how is crucial.
Our background in telecommunications means that we are highly skilled and knowledgeable in the area of videoconferencing. We have experience connecting multiple sites through ISDN, fibre networks and satellite downlinks. Technology should be transparent when communicating your message. We know how to pull off these events so that the technology does not interfere with the content of your meeting. We will coordinate the AV suppliers in all venues, arrange network requirements, develop a detailed event agenda and always build in network contingency and back-up plans. No detail is ever left to chance when organizing a multi-site broadcast. We have the experience and technical savvy to ensure your employee broadcast, AGM, product announcement or media conference goes off without a hitch.
- Media Transcription Services
Often we are asked to provide written transcripts of news broadcasts, video taped interviews or recorded question and answer periods from corporate events. This can be very beneficial especially for Q&A follow-up to a live meeting or when legal documentation of proceedings is required. We have a network of certified transcriptionists who can transcribe any recorded message into a printed document. Using the latest in digital recording equipment we can utilize any digital audio file and have a printed document email to you within a few hours, depending upon the length of the recording. When a long recording is required to be transcribed within a short period of time, we can pre arrange for multiple transcriptionists to be standing by to provide quick, accurate and always confidential transcripts.
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